Signal Noise is a full service digital marketing agency that is designed for the music industry and is solely dedicated to musicians finding, growing and nurturing their audience.

Remember when you plugged an item into a search engine and then the internet showed you that item (and similar items) for days? We can do that with your music. You don’t have to roll the dice in hopes that your publicist will land you a premiere on the hottest blog or that you’ll be added to a tastemaker’s playlist.

You’ve dedicated the last few years to creating your latest album, you’ve shot the videos, hired a publicist and your tour is booked. But you’re still not getting the results you wanted.
Connecting musicians to their audience is our greatest passion. Your fans are waiting for you and they are only a click away.

Digital
Marketing

Want to grow your followers, generate listens and make actual fans? We can run ads for you on Instagram, Facebook, Tiktok and Youtube. We’ll send people to your profile, provide you with the data of how much it costs to gain a new follower, how much they’re streaming and show you who your real fans are. We’re not talking about vanity streams or passive playlist listeners, we’re talking about making you real lifelong fans here.

Tour
Advertising

Postering is a thing of the past and organic social media reach is down to a miserable 8%; so a lot of your fans may have missed your tour announcement post. Through social media ads we can inform all your fans (and people similar to your fans) that you’re coming through town and help you sell some tickets.

Ecommerce
+ Merch Marketing

You’ve got the webshop, you’ve got the vinyl, CD and merch all in stock; now let us help you generate some sales. We’ll target all your previous buyers, use your pixel data, and social media followers to advertise your merch to your most diehard fans who are ready to buy and rep your band.

Editorial Playlist Pitching

Spotify Editorial playlists seem impossible to get on, and to be honest they’re designed that way. Luckily for you, through our years of experience we’ve been able to form relationships with all the gatekeepers behind these massively important playlists and we’d love to introduce your music to them.

Ad Creative
Creation

Creating captivating visuals for social media advertising isn’t for everyone. Heck, you’ve already spent all that creative energy writing and recording the song. Don’t worry, with our expertise we can create eye catching visuals that’ll speak to your demographic, get them clicking, listening and becoming a loyal fan.

Consulting

How does your band build a brand? How does the Spotify algorithm work? What type of content should you be making for your next release? We’re happy to chat about all these things and more with a 1:1 consult call.

Artists We’ve Worked With

Labels We’ve Worked With

Festivals We’ve Worked With

Want to take your music career to the next level?

If you’re a brand new artist, indie label or an established act there is always room for growth.

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Email David Founder / Digital Marketing
Email Kim Marketing Officer and Client Reporter

Signal Noise is a boutique music company founded by David Schellenberg.

Originally conceived as a digital marketing agency in 2020 Signal Noise has since expanded to include grant writing and social media asset creation services.

The small but passionate team operates out of a three hundred fifty seven square foot office in Winnipeg’s historic Exchange District.

David Schellenberg (He/Him)

I started booking DIY shows for independent touring bands when I was a teenager. I fell in love with the feeling of watching bands make fans. That feeling would end up guiding the rest of my decade-long career in the music industry. I’ve been on both sides, by the age of 22 I became a co-owner, booker and promoter of my very own venue and had also toured all over the world playing in a bunch of bands. I became obsessed with boosting content on social media, I would boost events and watch the attending numbers rise, I would boost ticket links paired with a live video and watch the tickets disappear. I even started experimenting with my own band by boosting our videos and creating a loyal fanbase online who engaged in everything we did. Now, I want to do this for you, I want you to be heard.

Kim Wiesner (She/Her)

I'm a marketing officer and client reporter with a deep love for music (and spreadsheets). I spend my days diving into the data behind artist campaigns. If there’s a way to measure impact, I’m tracking it and turning it into clear, compelling reports that help artists and their teams level up and connect with their fans. Music has been my everything for as long as I can remember, and I travel the world chasing live shows. Outside of reporting, I cover gigs and interview artists for Stylus Magazine, where I get to combine my love of music and storytelling, and I’ve also written on contract for the Winnipeg Folk Festival. Music has had a huge impact on my life, and I want to help artists find the fans who are waiting for the band that will do the same for them.